Kristy Sakai is CEO of Supertext USA, Inc. Supertext takes a creative approach to localization by focusing on how to drive impact with multilingual copy. After a decade as a copywriter and transcreator in the UK, Japan and Germany, Kristy joined Supertext in Switzerland and spearheaded its expansion to the US. Supertext has since helped startups and multinationals reach global audiences with streamlined strategies and effective copy. Kristy is passionate about writing, multiculturalism, and food.