Jose Palomares is the Director of Localization at Coupa, the SaaS leader in enterprise Business Spend Management software. Jose's trajectory spans over more than 20 years of helping B2B and B2C organizations build products that resonate with global audiences and develop geo-specific go-to-market strategies. At Coupa, he leads a multi-disciplinary team of product and program managers, engineers, and localization specialists to create superb product and content experiences for millions of users all over the world.