Joerg Rose serves as the West Coast representative of NRW.Global Business, the trade and investment organization for the German state of North Rhine-Westphalia. With over 15 years of experience in business development and innovation consulting, he has a proven track record of helping companies expand their global reach and achieve their business goals. In his role at NRW.Global Business, Joerg is responsible for promoting the state of North Rhine-Westphalia as an attractive location for foreign investors and supporting companies from the region in their internationalization efforts. He provides companies with valuable market insights, connects them with potential business partners, and supports them in navigating the complex regulatory environments of foreign markets.