The global market is constantly evolving. By combining AI, data, and technology with a customer-centric and adaptable approach, you can successfully expand to global markets and drive increased profits in today's dynamic business environment. Leading global companies, both traditional and new-gen businesses, embrace a culture of ‘Return on Innovation’ over ‘Return on Investment’ to stay ahead of the competition. While there may be a fear of change and inhibitions to rely on technology, not using them may lead to setbacks.