Discover the multi-faceted stressors facing consumers today. From economic challenges to geopolitical tensions, pandemics, and health concerns, these factors shape spending behaviours and overall well-being. Using primary consumer data, I'll share real-life examples of how different consumer groups respond to these stressors. Explore the varying reactions, levels of trust in companies and brands, and strategies for businesses to strengthen customer relationships based on this analysis. Don't miss this insightful presentation on the evolving landscape of consumer stress and its impact on behaviours.