Research, strategy, and execution. People, processes, and technology. With the right elements in place, you'll be on your way to taking your products and services global. There are many reasons to localize: accessibility, personalization, compliance, growth, differentiation, and more. Learn the basics from two localization superstars with more than 40 years of collective experience taking companies global. They'll address the required research, the strategic considerations and of course, the budget. They'll also discuss the key people, processes, and technologies that are required for any localization program. Join us to understand the key steps in the localization journey, how to get started, and how to scale up.